Our Story

Welcome to the woolly wonderland of Donna Wilson: where pattern and colour collide, and the imagination is free to run wild.

Renowned for her distinctive use of colour and pattern, Donna’s designs are infused with her playful sense of humour, her love of nature and a life-long passion for craft and making.

Award-winning designer Donna Wilson has been creating colourful knitted products in her East London studio since graduating from the Royal College of Art in 2003. Here, her team of creative women design, knit, sew, pack and ship her products to devoted design enthusiasts, collectors and the young at heart, all over the world.

Donna grew up surrounded by animals and the natural world on a farm in rural Aberdeenshire in the north of Scotland, which gave her a playful love of nature that she pours into all her designs.

As a forerunner of the blooming contemporary craft movement, Donna has always remained true to her principles, using traditional techniques and locally based suppliers wherever possible.

In 2010, Donna Wilson was crowned as Elle Decoration’s Designer of the Year, and she has gone on to exhibit her work around the world and collaborate with a number of internationally acclaimed brands – from Hermès and Penguin Random House to the V&A and The Whitney Museum of Modern Art. Read more about her collaborations here.

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Enjoy browsing the website to shop Donna’s collectable designs!